The Breeders’ Cup has announced the launch of its $500K Pay Day promotion that will be conducted in partnership with 17 tracks across the country, including Santa Anita, and culminating on Breeders’ Cup Saturday, Nov. 5.
The new digital initiative provides all registered fans with a mystery “voucher” worth at least $2, with some worth as much as $5 to $500, and one lucky fan randomly assigned a $500,000 voucher. Contestants will receive their digital voucher via email after registering online and must take the voucher to their participating track on Nov. 5 to see what it’s worth.
Registration for the promotion will start today, Wednesday, Oct. 19, and remain open for the next two weeks, closing Wednesday, Nov. 2 at 11:59 p.m. ET, allowing all fans near a participating site the opportunity to signup online. Tracks will also advertise the promotion through their website, social media, track programs and other marketing channels in order to increase participation.
Fans can meet jockey Chantal Sutherland at Santa Anita on Saturday across from Champions Gift Shop from 11:30 a.m. to 12:15 p.m. The occasion benefits The Second Race, a national network that transitions race horses after their careers are concluded.
Raffle tickets will be on sale to win a Chantal Sutherland lithograph donated by equine artist Joyce Canaday, or a one of a kind pink pair of signed jockey pants donated by Sutherland. Raffle tickets are $5 each or six for $20. All money raised will go to the care and feeding of foster horses.